You might say education is in my blood. In one way or another, I’ve been involved in the field for my entire professional career: teacher, communications director for a national education association, and journalist covering education for newspapers and magazines.
My background gives me unique insights into your customers. I know what drives them emotionally as well as professionally. As a communications professional, I know the pressures you face to get the job done and get it right. And with my experience as a journalist, I can tell your story in a way that educators relate to—and convinces them to purchase your product or service or take action on a policy or initiative.
I’ve been there. I spent years in the classroom, and I know the pressures educators face as well as what motivates them. I also know the jargon, the buzz words, and the issues facing today’s educators. That means you don’t have to spend time getting me up to speed, and you’ll get copy with the right words, the right tone, and the right message.
As a former communications director, I know marketing. I wrote and edited a wide variety of results-driven marketing pieces--press releases, web copy, articles, newsletters, brochures, and case studies--for a national education organization. I’ll put my extensive knowledge of best marketing practices, honed over 13 years of experience, to work for you.
I was a journalist. As such, I’m passionate about telling a good story. I’m also passionate about getting the facts straight. How? By conducting research and asking the right questions. That means, I get up to speed fast. I find out what makes your product stand out, what resonates with your customers. And I weave a story. A story that engages, that convinces, that gets you the results you want. And, I meet every deadline.